About Us

Visit Billings is a leading tourism brand in Montana comprised of the Billings Tourism Business Improvement District and the Billings Convention and Visitors Bureau, and is managed by the Billings Chamber of Commerce.

Together with the Billings Chamber of Commerce/Convention and Visitors Bureau (BCC/CVB) and Billings Tourism Business Improvement District (BTBID) Boards, the Visit Billings team is committed to growing visitation to Montana’s Trailhead. The staff is an extension of its stakeholders (local lodging, food and beverage, attraction and travel industry partners) working to provide sales, services and marketing support for the region to benefit Billings’ hospitality and tourism industries.

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Visit Billings – A Destination Marketing Management Organization

More than 2.6 million people visit Billings annually, spending $621 million in the community each year. The tourism industry is a critical economic driver for the destination and area businesses. Billings visitors help to support our community of warm, genuine people, and those visitors relish in our locals’ perspective on life that is uniquely Montanan.

As a destination marketing and management organization or DMMO, Visit Billings is an organization responsible for promoting Billings as a tourism destination through travel and tourism promotion, sales and marketing strategies.

As such, the mission of Visit Billings is to generate room nights for lodging facilities in the city of Billings by effectively marketing the region as a preferred travel destination.

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Funding Visit Billings

More than 2.6 million people visit Billings annually, spending $621 million in the community each year. The tourism industry is a critical economic driver for the destination and area businesses. Billings visitors help to support our community of warm, genuine people, and those visitors relish in our locals’ perspective on life that is uniquely Montanan.

As a destination marketing and management organization or DMMO, Visit Billings is an organization responsible for promoting Billings as a tourism destination through travel and tourism promotion, sales and marketing strategies.

As such, the mission of Visit Billings is to generate room nights for lodging facilities in the city of Billings by effectively marketing the region as a preferred travel destination.

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Why Visitors Love Billings

As Montana’s largest city, Billings connects visitors to the authentic historical west. Residents and guests can immerse themselves in modern conveniences on the edge of the genuine frontier. Billings is Montana’s Trailhead.

Air service, lodging (nearly 5,000 sleeping rooms) and convention accommodations – including a 10,000-seat arena and its proximity to natural wonders and historic sites – help make Billings a choice destination. Retail and corporate opportunities, attractions and amenities allow the tourism industry to be competitive regionally and nationally. Billings’ tourism partners invite visitors to enjoy the Yellowstone River to the Rimrocks, and everything in between.

meet the team

Marya Pennington, PDM, CATP, CTA
Marya Pennington, PDM, CATP, CTA
Marketing Director
Alyson Eggart, MSPR, CATP
Alyson Eggart, MSPR, CATP
Executive Director
John Brewer
John Brewer
CAE, CATP, President | CEO
Billings Chamber of Commerce
Casey Conlon, PDM, CATP
Casey Conlon, PDM, CATP
Sports Tourism Director
Megan Stevenson
Megan Stevenson
Sports Tourism Director
Polly Mulvaney, PDM, CTA, CATP
Polly Mulvaney, PDM, CTA, CATP
Group Sales Manager
Kyra Cousins, PDM, CATP, CTA
Kyra Cousins, PDM, CATP, CTA
Visitor Services Manager
Maddie Malmstrom, CATP
Maddie Malmstrom, CATP
Content Coordinator

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